"Effie’s professionalism and marketing insight, as well as her unshakable positivity make her a joy to work with. She cares deeply about her clients and is clearly motivated by their success. One thing I really admire about Effie is her ability to ‘spot the special thing’ about a company. I’ve witnessed her building her client’s confidence in real time by pointing out what makes them different. Not only is Effie a great marketer, but she also encourages her clients to shout about their work - she is a true ambassador for the people she works with. Effie knows how to toe the line between what her clients want and what they need - she takes them on the journey with her, with incredible results."