I wanted to create super helpful blog post :) We are often asked about LinkedIn and how to use it to grow a business and attract more clients. So we thought we would pull together 20 content ideas which you can pick up and use. Don't forget to use tools such as Canva to help you generate graphics and if you are really stuck, you can also use an AI tool such as ChatGPT to generate the content ☺️
LinkedIn currently likes sliding carousel posts. Videos are great too, if linking to an externally hosted video - ie: on youtube.
Here are they are, 20 content ideas which you can pick up and start using today:
Highlighting success stories of previous clients and their results
Sharing industry news and updates related to the business’s services
Sharing thought leadership pieces and original content on relevant topics
Sharing behind-the-scenes content of the business’s work and team members
Sharing customer testimonials and reviews
Sharing company culture and values through employee spotlight posts
Sharing upcoming events and webinars related to the business’s services
Sharing content about the business’s mission and impact
Highlighting awards and recognition the business has received
Sharing tips and best practices related to the business’s services
Hosting a LinkedIn Q&A session with experts in the field
Sharing customer success stories in a video format
Sharing case studies on the business’s work and results for clients
Sharing infographics that break down complex topics related to the business’s services
Offering free resources such as eBooks, whitepapers, and webinars
Sharing relevant statistics and data about the industry
Collaborating with other businesses and experts in the field for co-created content
Sharing personal and inspiring stories about the business’s founders and employees
Highlighting company milestones and achievements
Offering exclusive LinkedIn discounts and promotions for followers.
We would love to hear how you get on!
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